As everybody kows, Apple's App Store has become an increasingly popular destination for users to extend the usability of their iPhones and iPads. In January 2015, Apple announced that it registered a "record-breaking holiday season for the App Store" in 2015, with customers spending $1.1 billion worldwide on apps and in-app purchases during the two-week period ended Jan. 3.
Have you ever wondered how much you spend on iPhone apps? It might be more than you expected. The average iPhone owner in the U.S. spent $35 on apps last year, according to report from Sensor Tower, an app-marketing company.
Not surprisingly, as the popularity of gaming on mobile devices, most of your cash is spend on this. According to Sensor Tower, which based its data on 110 million active iPhones in the U.S., the average American spent $25 on games last year, a whopping 635% more than the $3.40 they spent on music-related app purchases. Social networking, entertainment, and "lifestyle" apps rounded out the top five, with users spending an average of $1.80, $1, and 40 cents on those app types, respectively.
Apple was quick to note that gaming, social networking, and entertainment apps—the same categories that delivered the most revenue to developers in the Sensor Tower study—were most popular during that period. Apple said in January that it has paid out nearly $40 billion to developers since the App Store's inception in 2008. The company added that over one-third of that developer revenue was generated in 2015, alone.
In addition to analyzing how much iPhone owners spend on their apps, Sensor Tower also examined 2015 U.S. App Store downloads. The company found that the average iPhone owner last year downloaded about 10 games and more than three "photo and video" apps. Those same users downloaded more than three social networking apps and nearly three entertainment programs.
Still, the market is changing. As several studies over the last couple of years have shown, consumers across Apple's iOS, as well as Google's Android, are increasingly choosing so-called "freemium" apps, or programs they can download for free, but include in-app purchases or ads that help developers generate revenue off their creations. While that has hurt the paid-apps market, a study last year from IDC and App Annie found that mobile app revenue was actually up, despite changing consumer desire.If you want free apps for you iphone, there some free software available on our website.